Feb 22: itSMF AB (Edmonton): ITSM isn’t about Value (or it would be called Value Management!)

Is ITSM the vision? Are we struggling to get business engagement because we set our sights too low?
Join John Krogh for an engaging conversation about what leading organizations are doing differently.  Come and join the conversation about Value, Services, Assets, Relationships, Risks and Red Wine!

Why are organizations “Stripping Away” elements of their ITSM capabilities in order to optimize the returns on their IT investments. How these organizations are seeing ITSM as a barrier to Value Optimization. John will be sharing consulting stories from the consultants war chest. 


Presenter: John Krogh, CEO of Calgary based "Value Shepherd Inc.

He is a sought-after speaker, trainer and coach with a focus on Value Optimization. His unique approach for optimizing the value of IT Investments involves the coordination of the organizations Value Management, Business Relationship Management and IT Service Management capabilities.

John has over 25 years of comprehensive experience in these disciplines and has been sharing this experience through executive coaching and mentoring since 2007 throughout North America.

Event Details:

Date: Feb 22, 2018 
Location:The Royal Glenora Club 
11160 River Valley Road, Edmonton, AB, T5J 2G7 
Please note that there is free parking on-site.



Registration and Breakfast 

7:00 - 8:00 AM


8:00 - 9:05 AM

Questions and Close

9:05 - 9:30 AM

Cost: Breakfast and Presentation

Member: $20 + GST
Non-Members: $35 + GST

itSMF AB Event Cancellation Policy: 
Full payment must be received from the Registrant four (4) business days prior to an itSMF SAB event or the Registrant will be removed from the enrollment list and will not be guaranteed a place at the event. Registrations cancelled more than four (4) business days before an itSMF AB event will be eligible for a refund.

Thank you to our Branch Sponsors!

Silver sponsor:


Bronze sponsor:




About Us

The IT Service Management Forum (itSMF) is an international not-for-profit organization for IT Service Management Professionals. The itSMF Alberta Branch provide the opportunity to grow a base of knowledge and will provide an accessible network of industry experts, information sources and events to help you address IT Service Management issues and achieve the delivery of high quality, consistent IT services through the adoption of Best Practices.

Today the international de facto standard of IT Service Management best practices is ITIL. Where do you find a community of IT Services Management peers using best practices? itSMF Alberta Branch!